Vinomofo talks ‘Getting Started’
- 15th November
- Samantha Youl 131
Charismatic CEO and Co-Founder of Vinomofo, Andre Eikmeier, chatted to Grant Arnott about the importance of a community at this year’s Online Retailer Conference and E-Commerce Expo.
Andre Eikmeier originally founded Qwoff, a site dedicated to sharing information and giving advice about wine to wine drinkers across Australia. Upon realising that the business had grown quite a loyal community, the team behind Qwoff realised that the next natural step was to sell the wine directly to the customer instead of referring them to another retailer.
In this interview Eikmeier discusses the importance of investing in the customers who are loyal, the strength of an online community and Vinomofo’s partnership with online retail giant, Catch of the Day.