With online retail becoming increasingly competitive, growing your online sales is crucial for beating the competition, and this infographic will help.
With online retail sales in Australia currently valued at $19.2 billion — according to the NAB Online Retail Sales Index — there has never been a better time to take your e-commerce business to the next level. However, pulling together an online growth strategy can be a complex business.
The infographic below provides a checklist of strategic tips and recommendations to help you outperform your competition in 2016. Key areas of strategic focus include affiliate and content marketing, social media, SEO, customer experience and mobile optimisation.
While experienced retailers will have already implemented some of these strategies, the checklist provides useful ideas and approaches that will drive new customers to your online store, and help retain existing ones.
Since every business is different, the checklist will also help you to visualise the areas most relevant to your business, and apply the strategic tips to best drive your online sales.