Australian Benchmarking Study for Online and Multichannel Retail

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Retailers spend a lot of time weighing up their own business against the industry as a whole. Now, Power Retail has developed a framework for accurately benchmarking the Australian landscape.

Power Retail knows first-hand there is much to learn about e-commerce in Australia, and we’re committed to providing our audience the most up-to-date and relevant information for the sector. To that end, we invite you to participate in our inaugural Online Retail Benchmarking Study for Australian businesses, aimed at collecting and collating information on the scope and scale of local e-tailers.

This is not your average business survey. We are posing targeted questions for online retailers in order to produce accurate information for this industry specifically.

The First Comprehensive View of Australian Online Retail Businesses

In order to capture both accurate and quality data, it’s integral that as many Australian retailers participate as possible. Rest assured, the questionnaire is brief (less than ten minutes is all that’s required) and is completely anonymous.

We understand how hard retail organisations work to analyse their own capabilities, but with so many unlisted organisations operating in Australia, it’s almost impossible to get an accurate perspective on the local online industry overall. That’s why we’re offering a copy of the resulting report to any retailer who participates, providing a baseline for retailers to compare their own performance with others.

We’ve worked hard to produce a straightforward study that will produce useful industry insights, and with a free copy of the report, there really is no reason not to act now. The Power Retail Benchmarking Study 2012 will help establish a reference point that retailers can refer to each year, indicating trends in the industry, and highlighting strengths, weaknesses and opportunities in their own businesses.

Hurry! Submissions close December, 14th, 2012.