Site Optimisation & Design
Featured
Finding the Right Present Online – It’s a Gift!
Creating best practice online user experiences is vital to increasing your bottom line. This is especially apparent with gifts and specialty goods as customers may not have a specific product in mind. Mark Brixton from SLI Systems takes us through optimising search and navigation to lead users to relevant results, and hopefully, the ideal gift.
- 5th June
- Mark Brixton 15
- Comments 0
All Articles
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Australian Retail Sites Don’t Stack Up with US Counterparts at Easter
In comparing Australian retail sites against their international counterparts, Chris Morley reveals a distinct paucity in local offerings this Easter.
- 25th March
- Chris Morley
- Comments 7
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Infographic – Basic Conversion Optimisation Tips for Online Retailers
Aimed at the uninitiated or apprentice e-commerce professional, this infographic on basic conversion optimisation concepts is great educational fodder.
- 8th February
- Campbell Phillips
- Comments 0
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Boost Revenue & Improve User Experience with Site Search: SLI Systems & Power Retail Webinar
It’s no secret that site search helps to create a better user experience, resulting in higher conversion rates. However, there are still a few techniques to be learned for e-commerce best practice. Master the trade secrets in our co-sponsored webinar with SLI Systems.
- 8th November
- Jessica Benton
- Comments 0
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Relaunched: The David Jones Website
After becoming known as one of Australia’s greatest e-commerce laggards, David Jones has finally released a website worth taking a thorough look at.
- 7th November
- Campbell Phillips
- Comments 10
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Hard Lesson: Grays Outlet Learns the Importance of Good Web Performance
Sales promotions can be a conversion goldmine for retailers but can also place the company in the doghouse if consumers don’t have a positive shopping experience, as Gray’s Outlet experienced with its $1 deals. Social media is adding to this with consumers taking to social networks to voice their frustration over poor performing websites.
- 30th October
- Jessica Benton
- Comments 0
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Utilising the Search Tool for Relevant Content
The site search tool has long been a crucial element for finding products and website content, but it’s important to link all elements like blog posts or press releases to search results, according to Shaun Ryan from SLI Systems.
- 24th October
- Jessica Benton
- Comments 0
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Infographic: Conversion Optimisation
An excellent conversion optimisation checklist in infographic form from SEO Gadget. Maybe substitute the Union Jack with the Aussie flag in this region.
- 1st July
- Grant Arnott
- Comments 0
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Infographic: Further Proof that Tablets are a Big Deal for Retailers
Connected audiences are leading the way when it comes to making purchases online. Now there’s mounting evidence to show that the tablet will soon be their weapon of choice.
- 2nd April
- Campbell Phillips
- Comments 0
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Generic Search Terms and Organic Listings Are Retail Gold
As retail channels become increasingly blurred, research reveals online search, particularly generic search terms and organic SERPs are influencing in-store purchases.
- 19th October
- Nirosha Methananda
- Comments 0
