Site Optimisation & Design
Creating best practice online user experiences is vital to increasing your bottom line. This is especially apparent with gifts and specialty goods as customers may not have a specific product in mind. Mark Brixton from SLI Systems takes us through optimising search and navigation to lead users to relevant results, and hopefully, the ideal gift.
- 5th June
- Mark Brixton 15
In comparing Australian retail sites against their international counterparts, Chris Morley reveals a distinct paucity in local offerings this Easter.
Aimed at the uninitiated or apprentice e-commerce professional, this infographic on basic conversion optimisation concepts is great educational fodder.
It’s no secret that site search helps to create a better user experience, resulting in higher conversion rates. However, there are still a few techniques to be learned for e-commerce best practice. Master the trade secrets in our co-sponsored webinar with SLI Systems.
Sales promotions can be a conversion goldmine for retailers but can also place the company in the doghouse if consumers don’t have a positive shopping experience, as Gray’s Outlet experienced with its $1 deals. Social media is adding to this with consumers taking to social networks to voice their frustration over poor performing websites.
The site search tool has long been a crucial element for finding products and website content, but it’s important to link all elements like blog posts or press releases to search results, according to Shaun Ryan from SLI Systems.
Connected audiences are leading the way when it comes to making purchases online. Now there’s mounting evidence to show that the tablet will soon be their weapon of choice.
As retail channels become increasingly blurred, research reveals online search, particularly generic search terms and organic SERPs are influencing in-store purchases.