Special Reports

SPECIAL REPORT #25 Email Marketing 2.0

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As the world of online becomes increasingly connected, email is now more than ever integral to a marketer’s arsenal of channels to engage consumers. In Email Marketing 2.0 we explore how email contributes to the ongoing dialogue with customers, through personalisation, remarketing and retargeting. We will also delve into the benefits of segmentation and how marketers can leverage this information to build insightful customer profiles for increased conversions.

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