IBM Transforming Customer Experience for David Jones

IBM partnered with David Jones to add clicks to bricks for the department store to enhance the customer experience.

The strategy behind the partnership was to provide one brand experience across all channels and devices so that David Jones’ customers have a seamless experience to research their purchase in a way they choose.

The work involved an overhaul of David Jones’ technical infrastructure, a realigning of internal processes and investment in its people and skill sets. The result is an integrated tech solution to support its omnichannel strategy, adding value to every experience so it’s the same for the customer regardless of touchpoint. 

Learn more by watching the following video.

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