Paul Zahra Connects Australian Fashion and Technology Leaders

Paul Zahra will lead a panel connecting Australian Fashion and Retail Technology Leaders on June 6th at this year’s Online Fashion Success.

His power panel of fashion and technology leaders will discuss digital retail strategy for Australia Fashion after two earlier sessions reviewing growth insights and retail innovation. The day will feature fashion entrepreneurs presenting their case studies of success; including Jane Lu the Founder of Showpo, Elizabeth Abegg the Co-Founder of Spells Designs, Julie Mathers the Founder of Flora & Fauna, Gary Elphick the Founder of Disrupt Sports and more.

Jane Lu, Founder and CEO of Showpo, will share her growth story from start-up to $30 million pa turnover and the next steps to become a “serious business sometime in the future”. She will also share insights into Showpo’s recent entry into the US market.

The Telstra Australian Business of the Year Winner for 2016, Spell Designs will share how they grew from a Byron Bay market stall into a global brand worn by boho-chic celebrities worldwide.

The New Australian Online Retailer of the Year,, will review insights into on-demand production and customization of experience.  Founder and CEO Gary Elphick predicts “We’re going to see less bulk manufacturing, less twelve-month seasonality buying cycles and much more on-demand manufacturing.”

Other guests already confirmed include Ceinwen Evans the Global Head of eCommerce at Camilla, Paul Greenberg the Founder of DealsDirect and NORA and Jeremy Meltzer the Founder of i=change.

The event purpose is to connect Australian Fashion and Retail Technology leaders to access global demand for Australian fashion brands, retailers and manufacturers.

Event Director Colman Ridge says “We are happy if international retailers find a benefit but our core goal is to assist Australian fashion brands, retailers and manufacturers connect to new sources of global growth through digital channels. There is nothing more positive for Australian business than listening to the validation and insights from this lineup of amazing entrepreneurs showing the way.”

The program also includes a presentation of outcomes relevant to the Australian Fashion industry from the Total Retail 2017 Survey of 26000 online consumers. The program concludes with networking drinks and tapas to help fashionably discuss the insights.

Approximately 250-300 senior management from Australian Fashion and Retail Technology attend the event with a split of 80% Fashion industry, 20% Retail Tech industry delegates and roles split across Owners, General Management, eCommerce CIO, Digital Marketing and Logistics Managers.

PwC Retail & Consumer Group supports Online Fashion Success along with other sponsors Oracle + Bronto, Afterpay, Design Identity, NORA, Council of Fashion and Textile and the Export Council of Australia.

The event is on Tuesday 6th June at the University of Technology Sydney, for more information and registration go to Online Fashion Success.

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