We shouldn’t just be listening to the voice of our customers – we should also listen to what those who didn’t buy from your store are saying. Non-customers can provide valuable insights for retailers into potential barriers to their purchase and customer service issues.
In a deal set to be the largest e-commerce transaction in history PetSmart has acquired online pet supply company Chewey.com for a reported US $3.5 billion.
With Amazon announcing its sure arrival on our doorstep, Dean Salakas, chief executive of party supplies retailer The Party People, contemplates how his business will be affected and says that Amazon won’t really hurt it.
Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not only feasible, but it’s actually easy.
Global tech payments company Adyen has announced 2016 revenue for the business surpassed US$700 million, up from US$365 million in 2015, bringing in over US$1.4 million in revenue per employee.
Former Spice Girl turned fashion icon and designer, Victoria Beckham, saw her latest collection with Target, break the retailer’s online sales record when the collaboration was launched on Sunday.
With the Easter break around the corner, many of you may be lucky enough to take time out to relax, weather it be with family or friends, doing your favourite activities or vegging out poolside with a good book. I know I will be (doing all of the above)! Here’s some inspiration for your next read.
Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads by at least 12.2%.
An influencer can be a perfect and powerful add-on to a marketing campaign, as long as you find an individual or brand with great presence in a market, and whose messages have impressive reach, frequency and independence.
While the lines are a bit blurred, and the debate is frequent, at their core however, the definitions of multichannel and omnichannel marketing are similar. Let’s take a look.