CEO and Founder of RamCity, Rod Bland discovered the right mix of technology and resources goes a long way when targeting an online niche.
- 19th June
- Campbell Phillips 588
You can’t be an online retailer in Australia (or around the world) and ignore comparison shopping engines and other virtual marketplaces, writes Nathan Huppatz.
While retailers may no longer need bricks and mortar outlets in order to sell product, there is a lot that in-store offerings can teach online retailers.
Creating best practice online user experiences is vital to increasing your bottom line. This is especially apparent with gifts and specialty goods as customers may not have a specific product in mind. Mark Brixton from SLI Systems takes us through optimising search and navigation to lead users to relevant results, and hopefully, the ideal gift.
In this series, Nathan Huppatz describes concepts, technologies and techniques for publishing and distributing content online. First up: an overview-in-brief of content management systems.
In part three of this series on video marketing online, the relationship between social behaviours and video is explored on multiple levels.
It’s one thing to have a rough understanding of SEM, but another entirely to have the time to create and maintain successful AdWords campaigns, writes Jasper Vallance.