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The Penguin update, also the latest update, penalises websites for trying to 'cheat' at relevance and link-building.

Permanent Penguin Update to Change The SEO Game

The next Google Penguin update has recently become a guessing game. With problems constantly superseding the launch of the next algorithm update, a longer than anticipated wait for eager users is on the cards. But with a longer wait, comes an even better proposal.