Natasha Ritz, Brand Communications Manager for Lush, discusses how social media can help build customer relationships and ultimately drive conversions.
Mark Cripsey, Chief Digital and Data Officer at Myer, discusses how technology can be used to improve the customer experience.
Angus McDonald, Trade and Digital Manager at Supercheap Auto, talks about why overcoming cultural challenges is key to embracing an omnichannel vision.
Flora & Fauna founder, Julie Mathers, outlines how brand, content and commerce intersect to engage the customer and deliver a great experience.
Using a ‘more than marketing’ approach integrates marketing platforms with supply chain to provide more personalised marketing and better track ROI.
Mass customisation is disrupting retail and changing shopper expectations. So why aren’t more retailers offering customisable products? Elle Aram of Kini Swimwear explains.
Based on its new ‘News Feed Values’, Facebook is changing up its news feed to prioritise content from friends and families, in a move that will help to increase its advertising revenue.
Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.
PayPal is adding a ‘donate’ button to its mobile app, making it easier for users to make in-app donations via their mobile devices.
People selling through online marketplaces, such as Amazon, benefit from currency specialists, like World First, through better exchange rates, global expansion and more.