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What is Artificial Intelligence Marketing?

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analysing huge dumps of data was once an insurmountable process and is now not only feasible, but it’s actually easy.

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What Are Our Online Retailers Reading?

With the Easter break around the corner, many of you may be lucky enough to take time out to relax, weather it be with family or friends, doing your favourite activities or vegging out poolside with a good book. I know I will be (doing all of the above)!  Here’s some inspiration for your next read.

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11 Best Examples of B2C Marketing Automation

Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads by at least 12.2%.

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eStar Says Equality Attracts Top Tech Talent

Australasian e-commerce provider eStar says businesses that practice diversity and equality have a huge competitive edge when it comes to employing top digital talent and maintaining a productive and engaged workforce.

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Want to Boost Your Email Open Rate?

It’s no secret: any type of email marketing strategy, even those that include beautiful looking templates filled with engaging content, can only be effective if they’re opened in the first place.