Big data

Why Big Data is a Must in E-commerce

Big data is a critical component for companies to consider in order to stay ahead of the competition and remain profitable, with excellent ROI to be had, writes Sunil Kumar.

Target US

Target US: Mission to Know Customers Better

Target in the US is set to create a data-analysis centre to bolster its data-gathering arsenal, to encourage customer spending with personalised e-mail marketing and targeted promotions via the retailer’s Cartwheel smartphone app.