Lush

Lush’s Social Action Plan

Natasha Ritz, Brand Communications Manager for Lush, discusses how social media can help build customer relationships and ultimately drive conversions.

mass custom

Is Mass Customisation the Holy Grail?

Mass customisation is disrupting retail and changing shopper expectations. So why aren’t more retailers offering customisable products? Elle Aram of Kini Swimwear explains.

facebook

Facebook’s Heartwarming Family Values

Based on its new ‘News Feed Values’, Facebook is changing up its news feed to prioritise content from friends and families, in a move that will help to increase its advertising revenue.