With online sales booming, now is the time for Aussie retailers to get online and get responsive, in order to reap the benefits before their competitors.
Forty percent of retail bricks-and-mortar visits in Australia are influenced by digital engagement, behind the US at 49 percent and Canada at 41 percent.
An IBM Centre for Applied Insights global study involving 802 cloud decision makers and users has revealed enterprises will have a hybrid environment by the end of this year.
Online retail is forecasted to see strong growth as a direct result of social commerce, with sales expected to be up 17 percent on last year’s total.
Retailers without advanced analytic capabilities will struggle to capitalise on IoT-driven revenue opportunities.
Ensuring a customer-centric approach across e-commerce operations is critical. But legacy systems can prove challenging to achieving success in this area.
Digital marketing can be a minefield. And it’s not a space for guesswork. Understanding where you need to spend money, and what you need to measure, is critical.
They may have been slow out of the blocks, but luxury brands are starting to see the benefit of selling online, and using social to engage with customers.
US paid search ad spend has grown 22 percent year on year according to a new report, with mobile playing a major part in the growth.
American Express has launched Amex Express Checkout, through which US. card members can check out quickly online by using their AmericanExpress.com login.