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• Miss Terry Shopper and Cheezel’s Facebook Farce

  Miss Terry Shopper’s foray into Facebook advertising, in pursuit of a (elusive) box of free Cheezels, is not what it seems!

  • 23rd September
  • Miss Terry Shopper
  • Comments 0

• PAIN RELIEF: Free shipping or not?

  How do I determine the right pricing model for shipping? Is free shipping a must?

  • 21st September
  • Martin Newman
  • Comments 7

• Miss Terry Shopper Tackles Online Grocery

  Miss Terry Shopper, a seasoned supermarket browser and frequent food buyer, tests the e-commerce capacities of Coles and Woolworths to find out whether it’s worth taking grocery shopping online.

  • 15th September
  • Miss Terry Shopper
  • Comments 5

• PAIN RELIEF: The Franchised Multichannel Dilemma

  One of the biggest barriers to going multichannel is that we have a combination of corporate stores and franchisees. What models work best in getting buy-in to the e-commerce idea from all stakeholders?

  • 13th September
  • Martin Newman
  • Comments 0

• Miss Terry Shopper and the Three-Legged Coffee Table

  Stepping away from the comfort of the screen, Miss Terry Shopper goes in search of an elusive furniture piece in the cruel, apocalyptic world of offline shopping.

  • 8th September
  • Miss Terry Shopper
  • Comments 0

• PAIN RELIEF: Ratings & Reviews

  What strategic implications – good and bad – can ratings and reviews have? Doc Martin delivers practical pain relief.

  • 24th August
  • Martin Newman
  • Comments 1

• Miss Terry Shopper Orders In

  Miss Terry Shopper’s appetite for online retailing extends to the quick service restaurant sector as she investigates ordering a speedy (or in some cases, not speedy at all) meal via the internet.

  • 19th August
  • Miss Terry Shopper
  • Comments 1

• Miss Terry Shopper – Check Out The Package!

  Online retailers have got a lot to answer for. If my recent experiences are any indication, it seems some are of the view that their work is done as soon as a shopper has entered credit card details and pressed the Confirm Order button. Of my very frequent online purchases, many arrive on my doorstep [...]

  • 4th August
  • Miss Terry Shopper
  • Comments 1

• Miss Terry Shopper: NRL versus AFL on Virtual Retail Turf

  With all the discussion about code-switching between the national football competitions, Miss Terry Shopper has caught footy fever and decides to find out once and for all, whether the AFL or the NRL serves it up better – in the world of online retailing of course.

  • 3rd August
  • Miss Terry Shopper
  • Comments 2