The group buying and daily deals industry has come a long way in the past few years, and to demonstrate that, CatchOfTheDay has won a Canstar Blue Star award for its outstanding customer service.
- 6th June
- Campbell Phillips 1132
Groupon CEO Alistair Venn has seen the group-buying giant emerge from unflattering media attention to take a dominant position in the e-commerce market, thanks to a vigilant eye for self-improvement.
In a bid to promote further diversity in its business, group buying brand Groupon has purchases a flash sales company for a total of US$43 million.
The internet is even having a transformative effect on business models that started online. To remain relevant, daily deals will need to stay ahead of the trends.
Much like a game of Risk, the daily deals industry was once a hotbed of expansion between many contenders. Since then, changes brought by consolidation have caused many businesses to pivot, writes Rebecca Williams.
From explosion, to overcrowding, to consolidation; the local daily deals market has undergone among the more rapid of any transformation an industry has ever seen, writes Rebecca Williams.
Melbourne business owner, Hanna Frederick discusses her experience using group buying, including tips for how to get the most out of this marketing platform for the ongoing success of your business.