The internet is even having a transformative effect on business models that started online. To remain relevant, daily deals will need to stay ahead of the trends.
- 30th October
- Rebecca Williams 3
Much like a game of Risk, the daily deals industry was once a hotbed of expansion between many contenders. Since then, changes brought by consolidation have caused many businesses to pivot, writes Rebecca Williams.
From explosion, to overcrowding, to consolidation; the local daily deals market has undergone among the more rapid of any transformation an industry has ever seen, writes Rebecca Williams.
Melbourne business owner, Hanna Frederick discusses her experience using group buying, including tips for how to get the most out of this marketing platform for the ongoing success of your business.
On Scoopon’s third anniversary, General Manager of Sales Jon Beros discusses his company’s successes, as well as providing some tips on how to survive a consolidating market.
A recent report from Telsyte highlights how the Australian group buying market remains competitive, with nine companies taking 95% of all revenue.