A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
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The best marketers can read consumer psychology intimately, including the specific functions of various facets of the human brain. This school of thought has led to the practice known as neuromarketing.
There’s a significant trend occurring in retail, and that is the convergence of retail and publishing, as more businesses try to attain a competitive advantage through content marketing. This FREE Special Report contains the information required to apply effective content strategies and best practice features, thereby maximising returns.
Permission has joined forces with Emailvision in an effort to match international standards for digital marketing analysis, customisation and sales generation in Australia.
Retail is moving at hyper-speed. But what are the strategies you actually need to succeed?
Do your business a favour and attend Online Retailer later this month, where you’ll learn from the leading industry experts.
Google has recently unveiled a new API for its fledgling social network, Google+, which not only competes with Facebook’s Timeline feature, but may also have many marketers drooling over its potential.
Connected audiences are leading the way when it comes to making purchases online. Now there’s mounting evidence to show that the tablet will soon be their weapon of choice.
Big W celebrates the installation of a new ‘living surface’ interactive display, a technology that aims to assist traditional stores in their battle against online retail.
In the last year, Groupon UK has received an unprecedented number of complaints about its marketing tactics and the way it treats users.
Offering in-store customer service was once a case of asking “Can I help you?” but this practice may soon be made obsolete by new technologies.