While the ANRA attempts to stir up renewed backing for its campaign to lower the GST threshold, one major brand is refusing to play ball.
- 18th June
- Campbell Phillips 588
Creating best practice online user experiences is vital to increasing your bottom line. This is especially apparent with gifts and specialty goods as customers may not have a specific product in mind. Mark Brixton from SLI Systems takes us through optimising search and navigation to lead users to relevant results, and hopefully, the ideal gift.
A Brazilian supermarket has used tablet devices in-store to engage with customers. The interactive marketing campaign saw trolleys fitted with tablets that responded to nearby products with recipe suggestions.
UK retailer John Lewis continues to ride the e-commerce train of success, announcing online sales have exceeded £1billion on a consecutive 52-week basis.
Cotton On is attempting a seamless customer journey across all sales channels. The omni-channel retailer has implemented Retail Directions’ retail management and store systems to assist with this goal and support its rapid growth plans.
Details of NAB’s latest Online Sales Index have been released, indicating that growth continued to suffer through March due to a very unexpected cause.