online retail strategy

All Articles

• Facebook Pages: Fantastic for Word of Mouth Focused Online Retailers

  Shoes of Prey Co-Founder, Michael Fox discusses how the company has differentiated and personalised its Facebook page in order to engage fans, further popularise the brand and drive conversion.

  • 28th March
  • Michael Fox
  • Comments 5

• Virtual Site Review – Sportsgirl – Part 1

  Established in 1948, Sportgirl has become an Australian fashion icon for young women nation-wide. In the second of our virtual site review series, Will Swayne, from Marketing Results examines the retailer’s website, to see how it engages online.

  • 24th March
  • Will Swayne
  • Comments 2

• E-commerce and Mobile Marketing: The Marriage of M-Commerce

  While m-commerce is in the midst of emerging locally, in the US and European markets this channel is quickly being adapted and evolved by retailers wanting to remain competitive. John Lawson, ColderICE.com, takes us through the evolution and future of the mobile revolution.

  • 24th March
  • John Lawson
  • Comments 0

• Social Media Not A ‘Set and Forget’ Solution

  The ‘Value of Fan’ study by Millward Brown and Dynamic Logic shows that though advertisers and marketers realise the value of ‘fans’, in some cases they have underestimated the effort required in order maintain this channel.

  • 22nd March
  • Nirosha Methananda
  • Comments 0

• Gap Capitalises on Daily Deals Concept

  Gap innovates and leverages the ever popular daily deals concept, with the launch of its ‘Say Your Price’ website, allowing consumers to bargain for goods.

  • 18th March
  • Nirosha Methananda
  • Comments 0

• Stand Up and Be Counted – Join The Online Retail Race

  Paul Greenberg, Co-Founder of DealsDirect.com.au (aka the ‘grandfather’ of Australian online retail), discusses the growth and potential opportunities for retailers who join the online retail race.

  • 16th March
  • Paul Greenberg
  • Comments 3

• Editorial: Learnings From Bonds Baby Search Fiasco and Sheen’s Tweets

  With the Bonds Baby Search fiasco and Charlie Sheen’s recording breaking Twitter following – what are the perils and implications for retailers when social media goes awry?

  • 4th March
  • Nirosha Methananda
  • Comments 0

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  Virtual Site Review – ASOS

  Will Swayne from Marketing Results takes us through an exclusive ‘virtual site review’ of hugely successful UK apparel online retailer, ASOS.

  • 2nd March
  • Will Swayne
  • Comments 1

• The Race for the Mobile Consumer

  Predicted to be ‘the year’ for mobile shopping – Fi Bendall, Managing Director of Bendalls Group, examines the possibilities for mobile commerce.

  • 2nd March
  • Fi Bendall
  • Comments 0