Research from ACRS, Google and Salmat indicate Australian retailers need to have a multichannel retail strategy to satisfy local consumer demand.
Multichannel retail is no longer a question of if, but when. Our Special Report provides essential insights on the state of multichannel retail in the local market.
Power Retail’s E-Commerce Platforms Special Report provides insights, expert opinion, best practice advice and a comprehensive overview of available solutions.
Shoes of Prey Co-Founder, Michael Fox discusses how the company has differentiated and personalised its Facebook page in order to engage fans, further popularise the brand and drive conversion.
Established in 1948, Sportgirl has become an Australian fashion icon for young women nation-wide. In the second of our virtual site review series, Will Swayne, from Marketing Results examines the retailer’s website, to see how it engages online.
While m-commerce is in the midst of emerging locally, in the US and European markets this channel is quickly being adapted and evolved by retailers wanting to remain competitive. John Lawson, ColderICE.com, takes us through the evolution and future of the mobile revolution.
The ‘Value of Fan’ study by Millward Brown and Dynamic Logic shows that though advertisers and marketers realise the value of ‘fans’, in some cases they have underestimated the effort required in order maintain this channel.
Gap innovates and leverages the ever popular daily deals concept, with the launch of its ‘Say Your Price’ website, allowing consumers to bargain for goods.
Paul Greenberg, Co-Founder of DealsDirect.com.au (aka the ‘grandfather’ of Australian online retail), discusses the growth and potential opportunities for retailers who join the online retail race.
With the Bonds Baby Search fiasco and Charlie Sheen’s recording breaking Twitter following – what are the perils and implications for retailers when social media goes awry?