In just two short years, Instagram’s global mobile ad revenues will reach US$2.81 billion, accounting for over 10 percent of parent company Facebook’s global ad revenues.
Online retail is forecasted to see strong growth as a direct result of social commerce, with sales expected to be up 17 percent on last year’s total.
In its most aggressive effort yet to jump start e-commerce on its platform, Twitter has rolled out specialised products and places pages with relevant tweets, information and opportunities to make purchases.
Instagram is ramping up its e-commerce capability with Shop Now buttons to join the likes of Pinterest, Twitter and Facebook in getting users to shop where they socially mingle.
A distasteful marketing campaign on the part of supermarket chain Woolworths is drawing flak from the public, both for the lack of contribution oversight and for its existence to begin with.
British clothing retailer Roman Originals has been swamped by inquiries after a picture of their product went viral last week.
Social media platform Twitter has floated plans to embed promoted tweets outside of Twitter.com, with Yahoo! Japan and Flipboard already signed up as partners.
Tennis fans have been given a taste of the future of vending machines as the Australian Open enters its first week.
Social media platform Twitter is building on their monetisation efforts by adding a new tool that lets brands post special deals to their Twitter feed.
Twitter’s vision for the future has caught the interest of some, but others say more needs to be done.