Snapchat announced three new features that will give brands further reach to target consumers. The mobile app is pushing ad targeting.
Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.
Twitter has officially ended its experiment with social commerce, announcing that it is canning its buy buttons and product pages.
A Snapchat board member has stated that shopping will soon be coming to the social media platform, with Snapchat looking to get in on social commerce.
Instagram has rolled out a 60-second video ad feature in an effort to further drive advertising revenue across the platform.
A fake Apple ad has slipped through Instagram’s advertising API, bringing into question the credibility of not just Instagram’s but all advertising API programs.
Buy buttons took off in 2015, with most major social media platforms launching a social commerce option. But are they a fad, or are buy buttons here to stay?
Twitter has stepped on the gas with its e-commerce ambitions, signing three new partners to its Buy Now button service that allows retailers to conduct online retail directly in customers’ Twitter feeds.
Whether you pay attention to it or not, your brand is probably being talked about in one way or another on social media. Occasionally, it’s not pleasant.