Square have announced its new Build with Square payment APIs in Australia, empowering online and offline businesses with payment solutions to service omnichannel needs.
Global payments technology company Square launched its new contactless + chip card reader in Australia today, which may help bridge the gap with retailers who aren’t yet optimised for contactless payments.
Snapchat announced three new features that will give brands further reach to target consumers. The mobile app is pushing ad targeting.
Pinterest appears to be committing to social commerce, adding a shopping cart, enhanced search functionality, and expanding its Buyable Pins to desktop.
Twitter has officially ended its experiment with social commerce, announcing that it is canning its buy buttons and product pages.
A Snapchat board member has stated that shopping will soon be coming to the social media platform, with Snapchat looking to get in on social commerce.
Instagram has rolled out a 60-second video ad feature in an effort to further drive advertising revenue across the platform.
A fake Apple ad has slipped through Instagram’s advertising API, bringing into question the credibility of not just Instagram’s but all advertising API programs.
Buy buttons took off in 2015, with most major social media platforms launching a social commerce option. But are they a fad, or are buy buttons here to stay?