A fake Apple ad has slipped through Instagram’s advertising API, bringing into question the credibility of not just Instagram’s but all advertising API programs.
Buy buttons took off in 2015, with most major social media platforms launching a social commerce option. But are they a fad, or are buy buttons here to stay?
Twitter has stepped on the gas with its e-commerce ambitions, signing three new partners to its Buy Now button service that allows retailers to conduct online retail directly in customers’ Twitter feeds.
Whether you pay attention to it or not, your brand is probably being talked about in one way or another on social media. Occasionally, it’s not pleasant.
Twitter is looking to accelerate growth in social commerce together with innovative payments provider Stripe, as it seeks revenue generation opportunities.
In just two short years, Instagram’s global mobile ad revenues will reach US$2.81 billion, accounting for over 10 percent of parent company Facebook’s global ad revenues.
Online retail is forecasted to see strong growth as a direct result of social commerce, with sales expected to be up 17 percent on last year’s total.
In its most aggressive effort yet to jump start e-commerce on its platform, Twitter has rolled out specialised products and places pages with relevant tweets, information and opportunities to make purchases.
Instagram is ramping up its e-commerce capability with Shop Now buttons to join the likes of Pinterest, Twitter and Facebook in getting users to shop where they socially mingle.