Whether you pay attention to it or not, your brand is probably being talked about in one way or another on social media. Occasionally, it’s not pleasant.
Twitter is looking to accelerate growth in social commerce together with innovative payments provider Stripe, as it seeks revenue generation opportunities.
In just two short years, Instagram’s global mobile ad revenues will reach US$2.81 billion, accounting for over 10 percent of parent company Facebook’s global ad revenues.
Online retail is forecasted to see strong growth as a direct result of social commerce, with sales expected to be up 17 percent on last year’s total.
In its most aggressive effort yet to jump start e-commerce on its platform, Twitter has rolled out specialised products and places pages with relevant tweets, information and opportunities to make purchases.
Instagram is ramping up its e-commerce capability with Shop Now buttons to join the likes of Pinterest, Twitter and Facebook in getting users to shop where they socially mingle.
A distasteful marketing campaign on the part of supermarket chain Woolworths is drawing flak from the public, both for the lack of contribution oversight and for its existence to begin with.
British clothing retailer Roman Originals has been swamped by inquiries after a picture of their product went viral last week.
Social media platform Twitter has floated plans to embed promoted tweets outside of Twitter.com, with Yahoo! Japan and Flipboard already signed up as partners.