News / Technology
Brightcove online video arrives in Australia
- 16th November
- Grant Arnott 209
In a move certain to draw greater attention to the strength of online video as a marketing tool, globally recognised video platform Brightcove announces the opening of its first Australian base.
With video a burgeoning industry within the online retail industry, Brightcove, the online video platform, today announced its official launch of company operations in Australia, which will be headquartered in Sydney. The company also unveiled local customer wins including realestate.com.au (owned and operated by the REA Group), DMG Media and AussieBum, as well as partnerships with interactive marketing agencies The Frame Group, Daemon, RocketBoots and Gruden.
The company’s increased investment and commitment to the Australian market is being spearheaded by the appointment of local sales executives, including ex-Adobe and Macromedia veteran Mark Blair as Senior Director, Asia Pacific, and Peter Graves as Regional Sales Director, formerly of Different and Frost & Sullivan.
For the past several years, media businesses and marketing organisations throughout Australia have been adopting the Brightcove platform to support their online video initiatives. According to the company, Brightcove’s new local operations and executive leadership in Australia will spur the next phase of growth in the country and will drive higher quality video experiences for organisations across industries.
“Australia is an exciting and fast-growing market for online video with demand coming from nearly every sector of industry and society,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “With the launch of local operations and a great new team in Sydney, we are excited to roll out our latest platform innovations to help customers and partners across the country take advantage of the online video opportunity across website destinations, social networks, and connected devices.”
Brightcove’s online video platform is the most widely adopted cloud service for publishing and distributing professional video on the web. More than 2,300 customers in 50 countries rely on Brightcove for video content management, player publishing, video syndication, monetisation and analytics. This year, Brightcove has fueled its growth with dozens of online video innovations that extend distribution, improve quality, remove complexity and generate value for customers.
realestate.com.au, DMG Media and AussieBum join a list of more than thirty Brightcove customers in Australia taking advantage of the platform to deliver high quality video experiences across the web and mobile devices.
“The Australian property market is a compelling space for high-quality online video experiences,” said Daniel Oertli, CIO of realestate.com.au. “We are pleased to be working with Brightcove as they arrive in Australia and look forward to a successful partnership.”
“We are excited to see Brightcove deepen its investment in the Australian market and set the standard for online video innovation in the country,” said Sean Ashby, chief executive officer of AussieBum. “Working with Brightcove makes it easy for us to deliver high quality online video initiatives that keep our customers engaged and that drive our e-commerce operations.”
The company is expected to announce additional customers and partners in Australia in the coming months.
The Brightcove platform is available in three different pricing and packaging options – Express, Pro and Enterprise – starting at just $99 per month to meet the needs of any size organisation or online video project. For more information, visit http://www.brightcove.com.
