ChannelAdvisor Announces Tmall Tie-in

ChannelAdvisor has recently announced the addition of Alibaba Group’s Tmall Global solution to its platform, providing its clients with an easy way to sell to this highly-trafficked website’s audience.

The opportunity for retailers and merchants on Tmall Global is its sheer size, which is a part of China’s largest B2C marketplace – Tmall.com. With Forrester Research predicting the Chinese e-commerce market could grow to reach $672 billion by 2018, no doubt many online retailers have been considering how to affordably enter the market.

“Given our investments in China and cross-border trade, integrating with Tmall.com was a natural step for us and opens up new avenues of growth for our customers,” said ChannelAdvisor President and Chief Operating Officer, David Spitz.

Currently, there are only two ways to access this marketplace. Chinese domestic merchants are eligible to apply directly to Tmall.com, whereas companies with overseas business licenses must apply to Tmall Global. ChannelAdvisor’s aim is to make this second option faster and simpler for its clients.

ChannelAdvisor already offers integration with eBay, Amazon and Trade Me, as well as a number of comparison shopping engines. The inclusion of Tmall to this growing list is bound to be well received, and may well allow some businesses to gain a foothold in a burgeoning Asian market.

Does your business sell to China or any other foreign-language market? Tell us about your experience getting set up in the comments below.

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