In our recent webinar, presented by Pronto Software’s Stephen Duncan, we saw how major retail brands are leveraging data and analysis to enable a clear customer view.
Big, global brands are already finding new and innovative ways of deriving practical insight from massive data sets – but this isn’t a practice reserved for tech-savvy enterprises only.
The challenge for retailers is structure and data. For businesses with existing IT systems in place, the goal will be to translate the data structures into a common format in order to develop a Unified Customer View.
In this informative interactive one hour webinar session, presented by Pronto Software‘s Stephen Duncan, we discuss:
- How retailers can unlock the power of their customer data to develop sales strategies based on demographics, customer demand and brand loyalty
- Decide whether to invest in 3rd party systems or integrated solutions to streamline your data; to best decrease the complexity and potentially your overall investment
- Understand how to gain double digit revenue productivity growth through effectively leveraging customer data.