Webinar – City Beach: Bricks to Clicks in 100 Days

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Surf and skate retailer CityBeach set out to implement an online sales solution that would not only appeal to their tech savvy teen customers, but help expand the depth and breadth of their customer base. Find out how they pulled it off in just 100 days.

Surf and skate retailer CityBeach set out to implement an online sales solution that would not only appeal to their tech savvy teen customers, but help expand the depth and breadth of their customer base. In just 100 days they had a site up and running that allowed them to:

• Gain deeper insights into their existing customer base
• Run segmented promotions to reach new audiences
• Get real-time feedback on what was working and what wasn’t
• Leverage social media to create a destination about more than shopping

Over time, the site helped boost sales by over 200% and e-marketing return by 800%. In fact, the site has been such a success for CityBeach that it won “Best Use of Technology” at this year’s Online Retail Industry Awards.

We’re now offering you the chance to get the inside story on this award-winning implementation. IBM® and Power Retail invite you to view our webinar with the key players from the CityBeach project. We’ll be joined by CityBeach CIO Paul Downs who will share his insights on the site’s accelerated implementation, some of the challenges they encountered and the outstanding results it has yielded.

This is your opportunity to get first-hand information on this industry leading e-commerce implementation. We hope you enjoy it.

This is a must for anyone looking to maximise or enhance their online retail presence.

Click here to view the saved webinar now.

Article by Grant Arnott

Grant Arnott is the editor and publisher of Power Retail. Other hats include Content Manager for the Online Retailer Conference, Program Director for the Online Retail Industry Awards, Global Head of The Media Pad Pty Ltd, and adoptive father of a fast-growing Golden Retriever. Grant has a specialist business publishing background spanning more than a decade, and contributes regularly to a multitude of print and digital business media.