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News

Catch Group Sees 17% YOY Lift in Valentine’s Day Sales

According to Catch, more and more people are purchasing goods for special occasions online and Valentine’s Day is no exception.

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Alibaba Raises AUD $91. 4 Million in Philanthropic Efforts
Former Snap Exec to Take On Amazon With New Online Venture
Facebook Buys AI Online Shopping Start-Up

Pureplay

Amazon Officially Abandons New York HQ2

The richest man in the world has conceded to the city of New York, blaming opposition from local leaders for being forced to reconsider the location of Amazon’s HQ2.

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US Cities Battle it Out Amidst Amazon HQ2 Speculation
Amazon Salvages 400,000 Lost Products in Hasty Deal
Pinterest’s ‘Shop the Look’ Update to Increase Visibility by 22.5x

Multichannel

Poor December Retail Trade Continues to Plague Global Market

Retail and food sales didn’t just drop in Australia over Christmas, with global markets reporting similar holiday trading drops.

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How do Aussie Consumers Really Feel About AI?
Walmart Launches Exclusive Online Brand for the Home
JB Hi-Fi Online Sales Up 21%, Warns of Volatile Conditions

Special Reports

61: Supply Chain Automation

Whether it’s B2B, Manufacturing, Wholesaling or B2C, businesses are constantly striving to find their competitive advantage. Much capital and human investment focus is placed on the front-end, yet the impact of these efforts is lost if the back-end processes across the supply chain cannot provide effective support. It is this increase in competition that is driving advancement in the supply chain space and in turn changing the face of retail as we know it.

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60: Experiential Commerce
59: Marketplaces for e-commerce success
58: B2B E-Commerce Platforms

White Papers

Integrating buy now, pay later with your digital marketing strategy.

Are you making the most of buy now, pay later?

In this industry report developed by Shout Web Strategy & Openpay, you’ll receive guidance and tips for getting the most out of a buy now, pay later solution, including:

Driving search traffic using buy now, pay later search terms
Optimising your meta data to include BNPL keywords
Incorporating BNPL into your outreach strategy
Adding BNPL to your Paid Search ads to acquire these engaged audiences

Download the report today.

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10 SMS programs to inspire your marketing
Optimising the Offsite Discovery Journey
CyberSource Online Fraud Benchmark Report. 2018 Australia edition

Best Practice Tip Sheets

Five Steps To Great Product Videos

Make a difference to your conversion rates! Here are five steps to great product videos from subject matter expert, Quickclips.

 

 

 

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Using Enhanced Ecommerce in Google Analytics
Trade Me’s Top Tips For Successful Selling
A Cheat Sheet for Choosing Your New eCommerce Solution

Columns

Why Retailers Can’t Afford to Fail at CX in 2019

In the ‘Age of the Customer’ more organisations are recognising the need to build customer-centric businesses. What does this mean, and what mistakes should retailers avoid making?

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How to Successfully Sell Products and Services Through E-Commerce
Only 9% of Retailers Succeed at Customer-Centric Marketing, Research Reveals
Being a Retail Leader: Living Up to the Change You Want to See