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One Brand’s Journey From E-Commerce to Supermarket Shelves
Modern Retail and Tech: The Normalisation of AR
3 Retailers On How They Deal With Copycat Competitors
2019 Top 100 Showcase: Beserk

Multichannel

The Latest Player in the Gamified Shopping Arena

Imagine walking down the street and using your phone to access bargains in bricks-and-mortar stores near you? The latest mobile app to hit the gamified commerce scene does just that.

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Adidas Boasts “Highest Margins in History”
Kathmandu Investigates Potential Online Breach
Woolworths, Wesfarmers & Kogan Among Australia’s Top Companies

Special Reports

61: Supply Chain Automation

Whether it’s B2B, Manufacturing, Wholesaling or B2C, businesses are constantly striving to find their competitive advantage. Much capital and human investment focus is placed on the front-end, yet the impact of these efforts is lost if the back-end processes across the supply chain cannot provide effective support. It is this increase in competition that is driving advancement in the supply chain space and in turn changing the face of retail as we know it.

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60: Experiential Commerce
59: Marketplaces for e-commerce success
58: B2B E-Commerce Platforms

White Papers

Integrating buy now, pay later with your digital marketing strategy.

Are you making the most of buy now, pay later?

In this industry report developed by Shout Web Strategy & Openpay, you’ll receive guidance and tips for getting the most out of a buy now, pay later solution, including:

Driving search traffic using buy now, pay later search terms
Optimising your meta data to include BNPL keywords
Incorporating BNPL into your outreach strategy
Adding BNPL to your Paid Search ads to acquire these engaged audiences

Download the report today.

More Reports
10 SMS programs to inspire your marketing
Optimising the Offsite Discovery Journey
CyberSource Online Fraud Benchmark Report. 2018 Australia edition

Best Practice Tip Sheets

Five Steps To Great Product Videos

Make a difference to your conversion rates! Here are five steps to great product videos from subject matter expert, Quickclips.

 

 

 

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Using Enhanced Ecommerce in Google Analytics
Trade Me’s Top Tips For Successful Selling
A Cheat Sheet for Choosing Your New eCommerce Solution

Columns

5 Ways Online Retailers Can Benefit From Content Marketing

Content… is it really the King of the digital marketing world? Nick Bendel looks at how online retailers can boost their rankings through content marketing.

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Fastest Isn’t Always Best – What Shoppers Really Want From Delivery
How Australian Retailers Can Harness Connected Mobility
The Real Deal in the Digital World: The Art of Rebranding