Curated fulfilment is about crafting a set of services and fulfilment options to extend the shopping experience and complement the brand — and it’s changing the retail experience.
Profiles | Our Authors
Andy Powell is a Director at Agile Commerce Consulting. He has 29 years' experience in the retail and consumer services sectors, half of which has been spent in operational line management. He is a former Director at Deloitte, where he was a leader in its Online and Strategy & Operations practices. He has delivered omnichannel retail strategies for Target, Repco, Woolworths, Landmark, Toyota and Australia Post, and has recently advised Pandora, Birdsnest, T2 and SuperAmart in the area of multi-channel engagement models and customer service improvement. He is one of Australia’s most sought-after commentators on omnichannel retail and the new retail landscape. He is a five-time judge of the Online Retail Industry Awards. His views have appeared in the Australian Financial Review, The Age, BRW, Rag Trader and The Business Lounge.
Andy Powell explains the three barriers the best online retailers must overcome to sell their deliveries service offering.
In this final instalment on untangling the knotty business of fulfilment strategies, Andy Powell offers some practical tips on planning a great shipping strategy as well as a final note on outsourcing.
In his first instalment on logistics and fulfilment in e-commerce, Andy Powell discussed how to start planning the right strategy. Now, he identifies some key difficulties that exist in the sector and what options for outsourcing are available.
In this first instalment on logistics and fulfilment, Andy Powell discusses the important role that a strong fulfilment strategy plays in online retail and what considerations there are when planning for this facet of your business.
Social media just another channel? read how Andy Powell busts this myth and provides insight into how multichannel retailers can gain true ascendancy in the social space – with a little retro thinking…
Though the front end often gets the most attention, the back end of multichannel retailing (“the last mile”) is where the customer will have the make-or-break experience with your brand. Multichannel mythbuster Andy Powell explains.
If you’re reading this, chances are, you’re already a believer when it comes to multichannel retail (exciting times aren’t they?). If, like me, you also spend a lot of time talking to executives who may not quite share that excitement or passion and you’re trying to figure out why and what to do about it, my upcoming series of articles is for you.