April Davis

April Davis is the Editor of Power Retail and comes from a background in both the print and digital publishing spheres. When she's not immersed in all things e-commerce, she's either eating way too many doughnuts or talking to her dog in a ridiculously high-pitched voice.

April’s Articles

Adair's autumn range

Adairs’ Online Sales Up 99 Percent

After updating its business model late last year, Adairs’ new omnichannel approach to retail has resulted in significant sales increases in the first, second, and third quarter of FY18.

The future of SurfStitch

SurfStitch Enters a New Era

After months of uncertainty, SurfStitch is setting its sights on sustained growth and the possibility of new shop fronts, thanks to investments by Alceon Group.