April Davis

April Davis is the Editor of Power Retail and comes from a background in both the print and digital publishing spheres. When she's not immersed in all things e-commerce, she's either eating way too many doughnuts or talking to her dog in a ridiculously high-pitched voice.

April’s Articles

AR apps

Target Invests in AR App

Target US has released a new augmented reality (AR) app to help customers better visualise the company’s Christmas decorations in their own spaces.

How Amazon Prime Performed in 2018

Amazon Prime hit some new milestones in 2018, with the online goliath claiming worldwide adoption of its loyalty program is at an all-time high and orders are being fulfiled in as little as eight minutes.