April Davis

April Davis is the Editor of Power Retail and comes from a background in both the print and digital publishing spheres. When she's not immersed in all things e-commerce, she's either eating way too many doughnuts or talking to her dog in a ridiculously high-pitched voice.

April’s Articles

GlamCover partners with the Australian Red Cross

Reducing Fashion Waste During ‘Earth’ Month

Each year, Australians throw away an average of 23 kilograms of clothing per capita. The Earth Month Clothing Drive has been introduced in a bid to reduce the impact of waste on Australia’s struggling ecosystem.

HOUSE launches in the UK

HOUSE Opens First UK Store

Originally founded in Australia, HOUSE has taken its kitchenware offerings global, as it expands into the UK multichannel market.

Global prime day projections

Amazon Breaks the UK’s Top 5

Despite decreases in retail spending, Amazon has had a strong year in sales, with data revealing it’s now among the five biggest retailers in the UK.

Zeekit virtual fit technology

ASOS Releases ‘Virtual Fit’ Technology

More often than not, size 8 models don’t accurately represent the average Australian shopper, which is why ASOS is implementing ‘virtual fit’ technology in the hopes it will decrease preventable returns and improve the experience of everyday shoppers.