How are e-tailer’s utilising headless commerce in the changing retail market? Fatima Said from ewave explores.
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Fatima Said is the Co-Founder and Managing Director of eWave, an independent and award-winning digital transformation agency with commerce at its core. Having overseen the agency’s growth from its foundations to become a cross-continental commerce powerhouse, Fatima brings 18 years of business and technology experience from Europe, USA and the APAC region. Today, her focus is geared towards delivering best-in-class digital transformations for Asia Pacific’s largest B2B and B2C organisations, to drive revenue and guide business expansion across multiple markets.
The successful adoption of agile commerce strategy will help brands not just survive but thrive in a rapidly evolving market, writes Fatima Said.