Fi Bendall from the Bendalls Group shares her thoughts about Australian retail websites and the path to a more effective online strategy.
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Fi is a leading interactive and digital specialist, and managing director of Bendalls Group, www.bendalls.com.au. A Director of Digital Intelligence www.digitalintelligence.com.au and social media collaborator group, www.getsocialadvice.com. Fi has over 20 years experience in the digital sector, commencing in the consumer electronics industry. She has worked in London and New York, developed key digital strategies for the BBC, Virgin, and led the international gaming portal, ATE Online. Fi has built a reputation as a highly regarded digital specialist and for being hyper-connected using this ability to bring business and social media influencers together.
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