Jessica Benton


Jessica is PR / Content Executive at The Media Pad, publisher of Power Retail and Power Content. With a strong background in Australian and UK online content creation, Jessica has worked with global e-commerce leaders including John Lewis and online organisations such as Enterprise UK to create and develop compelling website content and innovative marketing campaigns. Jessica has also worked as a journalist for a number of years, including stints in newspaper, radio and online media, and has a solid understanding of the local media industry. Work aside, Jessica spends her spare time indulging in all things antique and vintage, and can often be found trawling the stalls of markets for unique clothing, homewares and bric-a-brac. Follow Jessica on Twitter, Google+ or connect with her on LinkedIn

Jessica’s Articles

SPECIAL REPORT #32: Marketplaces 2.0

The growth trajectory of online marketplaces runs parallel with that of the evolution of online retail. This FREE Special Report, sponsored by ChannelAdvisor, contains the information required to effectively leverage online marketplaces, analysing the latest developments and innovations, and detailing best practices for retail ROI.

H&M to Launch Australian Presence

The rumours are true. Swedish fashion retailer H&M is set to hit Australian shores in 2014. This activity follows a flurry of global retailers making their mark down under.

SPECIAL REPORT #30: Social Commerce

It’s no secret; social commerce helps to power retail businesses. It has much to do with the engagement and community factor, as well as the advertising and conversion uplift potential. Learn about this evolving phenomenon in our FREE Special Report, and discover how you can devise a successful social commerce strategy for the future.