Regardless of whether you’re a retail business owner, decision maker or marketer, Christmas isn’t as far away as you think and getting your planning in order now may save your turkey come December, writes Jim Davidson.
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As an expert in email, mobile and social strategies, Jim Davidson brings over 13 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto’s Manager of Marketing Research, he regularly publishes industry focused white papers, research reports, and contributes to the Bronto Blog. His articles can be found in publications such as DMNews and Multi-Channel Merchant.
Retailers need to stop yelling at their customers and take a more conversational approach to shopping cart abandonment strategy, says Jim Davidson.