Lara McPherson

Lara McPherson

Lara is a former content creator for Power Retail.

Lara’s Articles

The Benefits of UGC – Part Two: Marketing

In addition to the SEO benefits of UGC we have discussed previously in The Benefits of UGC – Part One: Search, there are many applications for UGC in your marketing efforts too. In the second part of our discussion on UGC, we will look at some great ways UGC is being integrated into customer service […]

The Benefits of User-Generated-Content Part One: Search

If it isn’t already, User Generated Content (UGC) should be high on the list of things for online retailers to investigate, initiate and integrate into their e-commerce stores. Why? E-commerce experts are touting UGC as the next step for retailers looking to improve their discoverability and increase engagement with customers. Not only is UGC great […]

Search Engine Marketing Essentials

At the recent Online Retailer Expo and Conference in Sydney, plenty of questions were asked about the benefits of SEO vs SEM. caught up with Claire Seldon, Sales Director of Search and Direct Markets at Yahoo! Search Marketing, after the conference to sort out some of the basics of SEM.

Case Profile – Zazzle

For Mike Karns, Director of Consumer Marketing and International at Zazzle, the key ingredients for success in e-commerce are the three Ps – but they’re not the same Ps you may have learned along with your marketing study. “People, product, and passion!” he says with a level of enthusiasm indicative of the whole Zazzle approach […]

What I learned at OREC

Now that the dust has finally settled and we at PowerRetail have had the chance to fully absorb the learnings from last week’s Online Retailer Expo and Conference (OREC), a summary of the highlights is in order. What did we learn? What were the biggest themes of the week? What should businesses be focusing on […]

Upcoming Event: PeSA Summit 29-30 July

Being a Professional eBay seller can be a lonely business. The many small businesses or sole traders often work from home and spend their days focused on meeting orders, with little time to work on the growth of their business. The Professional eBay Sellers Alliance (PeSA) has come to the rescue, teaming up with eBay, […]

Case Profile – birdsnest

With her background as an e-commerce consultant and experience with owning a fashion boutique, birdsnest founder Jane Cay saw immense opportunity in Australia’s online marketplace – so she set to taking her small town bricks and mortar store to cyberspace.

ORIA Winners Announced

The inaugural Online Retail Industry Awards winners have been announced. In a lavish ceremony celebrating Australian retail’s advances in cyberspace, the industry’s brightest gathered to recognise online excellence after the final day of the Online Retailer Conference in Sydney. A glittering black tie affair featured New Inventors host, James O’Loghlin, who had the gathered throng […]

m-commerce – get ready!

The recent developments in mobile technology signify a huge shift in the way we consume. Being able to access information on the go means customers can now source items before purchase, look up information on competitor products while in store, compare prices and share their purchase experience with other shoppers. It is no longer enough […]

Email Optimisation for Maximum ROI

At the recent Optimise and Thrive breakfasts in Melbourne and Sydney, guest speaker Jeff Clark, Managing Director of Engage Digital, discussed how effective email can be as a retail marketing channel – if you apply the appropriate strategy. Jeff shares his essential insights into how to maximise your email marketing ROI.