Creating a frictionless shopping experience leads to increased customer loyalty and fraud prevention is at the core of this. Discover how a unified commerce approach can help combat online fraud.
Profiles | Our Authors
Michel van Aalten
Michel van Aalten is the Country Manager of Australia and New Zealand for Adyen, a leading payments technology company that provides businesses with a single global platform to accept payments anywhere in the world. A senior member of the Adyen team, Michel has worked with retailers across Europe, the U.S. and APAC. He has extensive experience in the global payments industry, and has helped many leading omnichannel retailers roll out payments in new markets around the world.
Australia experienced more than $417 million in credit card fraud during 2016 – a figure that’s more than doubled in the last 6 years. Protect your business and your consumers.
Optimise your payments to create a frictionless shopping experience for your consumers. Discover three insider tips to create the ultimate payments experience for your online or offline store.
Every retailer and online seller has a growing collection of potentially valuable data. This data can be used as a powerful tool to unleash insights, drive revenue and optimise the customer experience.
In 2017, we’re entering an era of unified commerce. Payments are becoming invisible, with important transactions taking place out of sight and out of mind, better enabling shoppers to focus on their shopping experience.
Payments can seem like a small issue – but in fact, it holds the key to a wealth of unified commerce benefits. By centralising your payments into a single system, you have access to data-rich shopper insights, which is gold for your business.
Shoppers today want personalised, frictionless experiences online and in-store, that is, a unified commerce approach. As a retailer, you need to deliver these experiences to keep shoppers coming back for more. But how can you facilitate this experience?