Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should retailers be putting on things like AI and VR?
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Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn
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