Natasha Sholl

Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn

Natasha’s Articles

social spend

#FOMO and Social Media Spend

The latest research shows the impact of social media on the spending habits of Australian University Students, with seamless integration a driving influence.

data

It’s GDPR Go Time: Are You Ready?

One of the most significant data privacy reforms, the General Data Protection Regulation, is set to take effect this week. It may have far reaching implications for Australian retailers. Have you audited your business and prepared for the changes?

Top Trends for Experiential Commerce in 2018 and Beyond

Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should retailers be putting on things like AI and VR?

Hounsell King Myer CEO

New CEO for Myer

The wait is over. Will UK retail veteran John King be able to change the course of Myer’s future with his appointment as CEO?