Natasha Sholl

Natasha is a content creator for The Media Pad, publisher of Power Retail. She has a background in law and communications and a passion for all things retail. Natasha loves analysing and problem solving all of the challenges and trends that come with new media and the online retail space. Natasha is a yoga addict and reluctant running devotee, both of which are offset by her serious caffeine addiction and obsession with baking. Follow Natasha on Twitter and Google+ or connect with her through LinkedIn

Natasha’s Articles

Top Trends for Experiential Commerce in 2018 and Beyond

Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should retailers be putting on things like AI and VR?

Hounsell King Myer CEO

New CEO for Myer

The wait is over. Will UK retail veteran John King be able to change the course of Myer’s future with his appointment as CEO?

Billabong

Billabong Takeover Approved by Federal Court

It’s official. Billabong will cease trading on the Australian Securities Exchange today after the court has approved the acquisition deal with US-based retail company Boardriders, parent company of Quicksilver.

SurfStitch

Fate of SurfStitch Decided

It was a tumultuous and drama-filled lead up to the final SurfStitch creditors’ vote. But it’s now been decided that the Alceon proposal will prevail. What will this mean for the future of the brand?