To truly build a brand online, retailers will at some point need to consider creating a dedicated e-commerce channel with a dedicated platform, writes Nathan Huppatz.
Profiles | Our Authors
Nathan Huppatz is the Co-founder of costumes.com.au and readytoship.com.au. Considered an e-commerce 'veteran' in Australia, Nathan has built, run and sold e-commerce businesses for 13 years. He is also a member of the PeSA board in Australia, Author of 'Making Money on eBay for Dummies', as well as being an occasional speaker. When not selling online, he is an active dad to two girls, likes a good movie and a good wine!
You can’t be an online retailer in Australia (or around the world) and ignore comparison shopping engines and other virtual marketplaces, writes Nathan Huppatz.
In this series, Nathan Huppatz describes concepts, technologies and techniques for publishing and distributing content online. First up: an overview-in-brief of content management systems.