Data matters, but its value lies in improving your brand presence in ways that are personal. Customer empathy will help you get the most out of your data.
Profiles | Our Authors
Nick is the head of strategy at GMG Digital (www.gmgdigital.com.au), a data-driven digital agency based in Melbourne. Passionate about data analysis, user experience and German Shepherds, Nick has worked with brands/institutions such as Sanitarium, Youi, PAS Group, Daiso & NSW Electoral Commission.
Online shoppers are not a homogeneous bunch. Different people shop for different reasons. Understanding what those reasons are will help you tailor your retail experience.
Big data offers numerous potential benefits to online retailers. However, due to the often overwhelming nature of big data analytics, many opportunities for customising the consumer experience are going largely untapped.
What are the essentials for an SEO audit? Nick Grinberg of GMG Digital takes you through five less obvious but highly effective considerations for an SEO audit.
Leveraging digital devices to enhance the in-store experience can help bridge the gap between the two retail worlds, as well as drive bigger conversions.
When does the sheer amount of ‘stuff’ in an online store become too much? Reducing the amount of decision making a customer has to undergo can really help streamline how easy it is for a customer to do what they need to do.