Nick Grinberg

Digital Strategist, GMG Digital (

Nick is the head of strategy at GMG Digital (, a data-driven digital agency based in Melbourne. Passionate about data analysis, user experience and German Shepherds, Nick has worked with brands/institutions such as Sanitarium, Youi, PAS Group, Daiso & NSW Electoral Commission.

Nick’s Articles

How Big Data is Transforming Retail

Big data offers numerous potential benefits to online retailers. However, due to the often overwhelming nature of big data analytics, many opportunities for customising the consumer experience are going largely untapped.