Today’s tech-savvy customers expect true personalisation along every step of the shopping journey. Marketers should use data insights to stand out from the competition and unify their channels to provide a consistent shopping experience.
Profiles | Our Authors
Shannon Ingrey brings more than a decade of experience in e-commerce marketing and management to his role as General Manager of Oracle + Bronto APAC. Specialising in international business development and operations, he has been a driving force in growing leading brands in Asia Pacific and European territories. He most recently served as GM of business operations for Élan Media Partners in Sydney, while also managing the firm’s offices in Hong Kong and China. He now leads the Australian office of Bronto Software, a cloud-based commerce marketing automation platform.
Many retailers don’t realise that the post-purchase period is a time when consumers are most receptive to your messages. And many still don’t realise the importance of creating personalised messages for recent buyers.
One of the key trends in e-commerce marketing strategy as we move into 2017 is optimisation. Specifically, how it can be applied to 4 core pillars of the customer journey: pop-up sign-ups, automated campaigns for your welcome series, cart recovery and post-purchase series.
Latest research shows almost three in four Aussie consumers now shop across borders, revealing an outflow of potential retail spend from the local economy. The first step is to focus on why consumers stray and work towards addressing them.
Unless you’ve been living under a rock over the past couple of years, you would have most likely heard of the global Snapchat phenomenon, and savvy retailers are using it to connect with target markets.
Are unsubscribes hurting your email database? E-commerce marketing guru Shannon Ingrey offers some tips for reducing email unsubscribes.
While checkout abandonment is a fact of life for online retailers, creating a compelling user experience can help increase conversions.
Email personalisation is a great way to welcome new customers, convert abandoned carts and increase customer loyalty. Here are some tips to get you started crafting your personalised email campaign.
With Click Frenzy rapidly approaching, e-commerce marketing expert, Bronto, offers five tips to create a top-shelf email strategy that will get customers engaged and boost sales.