There are three key areas retailers need to focus on in order to aggregate their online and offline channels and give the market what its looking for.
Profiles | Our Authors
Stephen Duncan is the Retail Product Marketing Manager for Pronto Software based in Melbourne. He plays a strategic role in recognising trends in the industry to provide direction in the product lifecycle development of Pronto’s Enterprise Business Solution. Active in the retail community Stephen has a keen focus on ensuring retailers achieve the most out of technology. He is a regular contributor to a number of publications, an avid blogger and advocate for social media.
As retailers we are constantly managing transactions, from purchasing to promotions through to sales and service. The question is, are we capturing data efficiently and translating it effectively?
The retail environment has seen a multitude of changes over the last decade. From the evolution of e-commerce to social media and mobility, there are now more channels to consider when formulating our Omnichannel strategy.
Stephen Duncan provides his foresight to help us get the drop on omnichannel trends in 2014.
As retail technologies continue to evolve, there’s an increasing number of opportunities to differentiate, as well as more challenges retailers must face, writes Stephen Duncan.
Retailers now have more access to information about their customers than ever before. Here are three tips from Pronto’s Stephen Duncan regarding how to make the most of it.
Collecting data is one thing, but using it effectively is entirely another. Here, Stephen Duncan explores the technological and resource-related challenges.
Data is now at everyone’s fingertips, at every level of every business. The analysis of that data and optimisation based on the insights yielded is another story for many operations, writes Stephen Duncan.
One of the major challenges still facing retailers is how to successfully balance and complement online and offline channels from being separate silos, writes Stephen Duncan.