Rebranding is just as important in today’s e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own company’s image.
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Tink is founder and president of dotdigital, founded in 1999, with 20 years experience with digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched dotmailer in the US at the end of 2012 and later took dotmailer to APAC in 2015.
With 2019 facing an onslaught of innovative advances in technology, the impact it will have on marketing will no doubt be drastic.
Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.
Email marketing shouldn’t be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday campaigns will prove fruitful.
The digital diversification of a customer’s purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.
Growing a mailing list and leveraging social media are both vital elements of strategy, but how can retailers turn social media followers into email subscribers?
Tink Taylor, the founder and president of dotmailer, looks at how automation can help ensure cross-channel marketing success.
Discover which email automation tools will help boost customer engagement and increase sales, as Tink Taylor, the president and founder of dotmailer discusses essential email marketing tools for e-tailers.
Tink Taylor, the founder and president of dotmailer, discusses how important it is for retailers to implement a cross-channel marketing strategy.
Tink Taylor takes a look at how your website landing page can help increase customer engagement and drive more sales through your site.