For the uninitiated, tracking ROI on an SEM campaign can prove an elusive goal. Here are some useful tips for retailers to get the most from Google Adwords.
Profiles | Our Authors
Tracy Mu Sung
Tracy Mu Sung is co-owner of MooMu Media, a digital marketing agency in Sydney specialising in pay per click marketing and search engine optimisation. Previously, Tracy was Head of Analytics for a London digital agency, and established their first Asia office in Shanghai, China. Tracy works on online marketing campaigns for online retailers both in Australia and internationally.