Established in 1979, Speedmaster has provided auto parts across Australia for four decades. We had a chat with Speedmaster’s CEO, Jason Kencesvki to discuss transitioning into e-commerce and breaking through barriers.
Since its inception, it has created ‘DNA items’ inspired by the blend of old and new technology. Starting out with the ‘human urge’ to drive faster cars, the industry built machines that would travel at the speed of light, but its parts wouldn’t last as long. “The faster you go, you’re going to break something, and in this case you’d break engine components. We just made those engine components better, and we found our niche in Australia, and grew to America,” CEO, Jason Kencevski, explained.
Speedmaster has shipped more than six million items across the world, and sells around 1,800 products every day. “They’re chilling stats, really,” Mr Kencevski said. Prior to the influx of sales online, Speedmaster found success as a traditional brick-and-mortar store. “In 2005, we didn’t have an e-commerce presence, and e-commerce was around, it was happening,” he explained. “But we tackled e-commerce as an automotive company like ten years ahead of everyone else.”
As with all businesses, Speedmaster found some challenges breaking through barriers to achieve the success it sees today. “There’s a glass ceiling out there, and it’s about how to break through that glass ceiling. The biggest key issue was understanding that ‘the only one thing I know is I know nothing’, and then transforming that mentality into our team so we were forever learning,” Mr Kencevski said.
To listen to the full podcast, tune in to the Power Retail Podcast at the Retail Global Gold Coast 2019 Conference below.