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social spend

#FOMO and Social Media Spend

The latest research shows the impact of social media on the spending habits of Australian University Students, with seamless integration a driving influence.

social media

3 Experts Talk Social Media and E-Commerce Growth

Retail no longer follows a traditional shopping model; it has become a truly omnichannel experience. Power Retail talks to three experts about how to leave a mark on consumers in an increasingly social media-oriented world.

Top Trends for Experiential Commerce in 2018 and Beyond

Creating an authentic and exciting brand experience for your consumer is vital in order to leverage engagement and loyalty. But in a landscape where technology is developing at a rapid speed, how much emphasis should retailers be putting on things like AI and VR?