All Insights

Connect Furniture Reveal Website Trends

A survey by Connect Furniture reinforces that online is becoming increasingly appealing to Australian consumers, who are searching and buying products traditionally linked to offline shopping, such as sofas and outdoor furniture.

JB Hi-Fi Tops Compuware Online Product Ordering Benchmark

The recently released ‘Compuware Gomez Retail Product Order Business Process Benchmark’, revealed JB Hi-Fi as the leading Australian retailer in terms of a variety of online product ordering processes. The results also bring some good news for local retailers – indicating they are on par with US counterparts.

Usability Testing: The Psyche and Psychology

In the third part of our series on usability testing, Shefik Bey, Managing Director of UsabilityOne discusses the psyche behind website search and discusses how neurological testing can provide further insights to the customer user experience.

Leveraging Google Places For Multichannel Success

Google Places represents an opportunity for retailers to optimise both on and offline. We investigate what this new addition means to the search process and Monte Huebsch, CEO for AussieWeb shares how multichannel retailers can optimise and leverage Google Places for retail success.

Usability Testing: A Part of the Marketing Mix

Usability testing can not only reveal how customers are responding to your website, but works hand-in-hand with SEO/SEM strategy, gives insights into the ever elusive mindset of your ‘fans and followers’ and can provide valuable benchmarking information for implementation of new channels, such as mobile. Shefik Bey, Managing Director of UsabilityOne discusses usability testing as a part of the wider marketing mix.