With consumers spending more online and recent calls for a GST on goods purchased from international websites, the Federal Government launches a retail industry inquiry.
With the launch of his website TradeLeaks, Kogan attempts to let the secrets of the trade and commerce industry out. However, will it work?
A survey by Connect Furniture reinforces that online is becoming increasingly appealing to Australian consumers, who are searching and buying products traditionally linked to offline shopping, such as sofas and outdoor furniture.
The recently released ‘Compuware Gomez Retail Product Order Business Process Benchmark’, revealed JB Hi-Fi as the leading Australian retailer in terms of a variety of online product ordering processes. The results also bring some good news for local retailers – indicating they are on par with US counterparts.
In the final part of our series on usability testing, Shefik Bey, Managing Director of UsabilityOne shares the most common misconceptions around online usability and shares insights about what retailers need to consider in order to deliver an exceptional online user experience.
In the third part of our series on usability testing, Shefik Bey, Managing Director of UsabilityOne discusses the psyche behind website search and discusses how neurological testing can provide further insights to the customer user experience.
A Getprice survey has revealed that carparking and long queues are the top frustrations for consumers as they head into the Christmas season – a prime opportunity for online retailers to reinforce the ease of this channel.
Google Places represents an opportunity for retailers to optimise both on and offline. We investigate what this new addition means to the search process and Monte Huebsch, CEO for AussieWeb shares how multichannel retailers can optimise and leverage Google Places for retail success.
Harvey Norman’s Chief Executive, Gerry Harvey believes a taxing online goods purchased offshore will quell local consumer’s desires for international products. While the Federal Government needs address the issue, a GST isn’t the answer.
Usability testing can not only reveal how customers are responding to your website, but works hand-in-hand with SEO/SEM strategy, gives insights into the ever elusive mindset of your ‘fans and followers’ and can provide valuable benchmarking information for implementation of new channels, such as mobile. Shefik Bey, Managing Director of UsabilityOne discusses usability testing as a part of the wider marketing mix.