All Insights

Usability Testing: Essential for Optimised Online User Experience

Many retailers spend copious amounts of time driving traffic to websites via advertising and campaigns, without taking into consideration one of the most important factors – the user experience. Shefik Bey, Managing Director of UsabilityOne, discusses the importance of usability testing as a way in which to not only enhance the online experience, but overall website strategy.

Great news for e-commerce from ACMA

New research by the Australian Communications and Media Authority reveals Australian consumers are increasingly embracing the digital economy, with 88 per cent of household internet users undertaking one or more e-commerce activities and 69 per cent purchasing at least one good or service in the last six months.

The Importance of Copy for SEO Success

International in-house SEO authority, Brent D Payne – will be speaking in Melbourne at the FREE ‘Online Marketer PPC and SEO Boot-Camp’, a part of the Search Marketing Expo (SMX). He shares why copy works hand in hand with SEO and is essential for online success.

Hot News for Online Retail

Double digit growth for the next three years – online retail is booming! Hear what Forrester Senior Analyst Steven Noble had to say this week following the release of a new report.

Lessons from the frontline – World Retail Congress

Every retail marketer can learn from a quality international conference, and they don’t come any bigger than the World Retail Congress. Sean McDonell, National Sales Manager, Salmat, shares his insights exclusively with Power Retail readers from the WRC 2010 in Berlin.