Australian e-retailers looking for insight into the behaviours, trends and issues of the local industry will be pleased to learn that Forrester Research Inc has released the results of its benchmark study “Online Retailing in Australia 2010: Marketing, Merchandising, and Customer Service.” Making available for the first time real data on the domestic online retail industry, […]
Coupons have been around since the dawn of retail, but in the e-commerce space – particularly in Australia – they remain a largely untapped channel. Chris Garner outlines why online retailers need to understand the e-coupon pehnomenon.
If you’re reading this, chances are, you’re already a believer when it comes to multichannel retail (exciting times aren’t they?). If, like me, you also spend a lot of time talking to executives who may not quite share that excitement or passion and you’re trying to figure out why and what to do about it, my upcoming series of articles is for you.
Could you get 500,000 hits for $1000 and a pair of shoes? Get the full story behind Shoes of Prey, an innovative new Australian online retail business giving female customers the opportunity to design their dream shoes, have them specially handmade and shipped to their doorstep.