Over the next month, Google is rolling out a new image-focused ad format to advertisers in the US, UK, France and Germany, with releases in other global markets expected to follow.
General Pants is the latest fashion retailer to embrace the body confidence movement, launching its latest social media campaign – #NOFILTER.
In a bid to branch out to a larger female demographic, Reebok has released a new iteration of its #BeMoreHuman marketing campaign.
HINT: It’s not actually spent actively shopping for products or choosing between brands.
H&M’s millennial-centric brand, Nyden, has hit the ground running, using Instagram polls and influencer marketing to find out what its target audience really wants.
Instagram recently announced that a select number of e-commerce advertisers are now able to add a shopping bag icon to their Instagram stories, which will display more details about the featured product.
Sydney agency, Branded Design has restructured as Branded Group (BRANDED), and hired two new executives to support the businesses updated structure.
For Australian e-commerce retailers, the latest statistics on global internet penetration represent a huge opportunity to grow your business internationally.
Any Australian retailer that has an establishment or offer goods in Europe have to comply with the General Data Protection Regulation set to take effect in May 2018.