HINT: It’s not actually spent actively shopping for products or choosing between brands.
H&M’s millennial-centric brand, Nyden, has hit the ground running, using Instagram polls and influencer marketing to find out what its target audience really wants.
Instagram recently announced that a select number of e-commerce advertisers are now able to add a shopping bag icon to their Instagram stories, which will display more details about the featured product.
Sydney agency, Branded Design has restructured as Branded Group (BRANDED), and hired two new executives to support the businesses updated structure.
For Australian e-commerce retailers, the latest statistics on global internet penetration represent a huge opportunity to grow your business internationally.
Any Australian retailer that has an establishment or offer goods in Europe have to comply with the General Data Protection Regulation set to take effect in May 2018.
With customers increasingly expecting businesses to communicate in a more personalised way, building engagement and trust through transparency will be one of the biggest challenges faced by marketers in 2018.
Today’s tech-savvy customers expect true personalisation along every step of the shopping journey. Marketers should use data insights to stand out from the competition and unify their channels to provide a consistent shopping experience.
International fashion retailer Urban Outfitters has successfully leveraged mobile location data for a 75% conversion gain, by tapping into five messaging tactics in its recent mobile campaign.