Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.
YouTube has announced its plans to launch ‘Ad Pods’ for desktops by the end of the year, and for mobile and TV screens in 2019.
Google is reportedly running a two-week experiment, giving retailers a chance to promote their Black Friday and Cyber Monday deals using ‘Promotion Extensions’.
Omnichannel has been around for a few years now and it’s not just marketing terminology – it’s a marketing objective. If you don’t have a strategy in place, you’re already behind the curve.
The struggling department store has launched its Christmas shopping campaign, claiming live data and social media will play a role in how well its advertising collateral engages customers.
Instagram has rolled out a number of updates to its e-commerce functionalities to increase consumer engagement and shape how users interact with shopping posts in their feeds. The ICONIC and Stylerunner share their thoughts on the upgrades.
Over the next month, Google is rolling out a new image-focused ad format to advertisers in the US, UK, France and Germany, with releases in other global markets expected to follow.
General Pants is the latest fashion retailer to embrace the body confidence movement, launching its latest social media campaign – #NOFILTER.
In a bid to branch out to a larger female demographic, Reebok has released a new iteration of its #BeMoreHuman marketing campaign.
HINT: It’s not actually spent actively shopping for products or choosing between brands.