All Multichannel

E-Coupons: The New E-Commerce Phenomenon

Coupons have been around since the dawn of retail, but in the e-commerce space – particularly in Australia – they remain a largely untapped channel. Chris Garner outlines why online retailers need to understand the e-coupon pehnomenon.

Experian Hitwise Analysis Released: Australians Online in 2010

Last week, the Experian Hitwise analysis, Australians Online in 2010, was released to coincide with the annual Experian Hitwise Awards, which rewards the most popular websites searched for by Australian consumers in the past year. The analysis has some great insights to share on a range of online social behaviours that e-tailers will find very useful.  Not surprisingly, […]

m-commerce – get ready!

The recent developments in mobile technology signify a huge shift in the way we consume. Being able to access information on the go means customers can now source items before purchase, look up information on competitor products while in store, compare prices and share their purchase experience with other shoppers. It is no longer enough […]

Email Optimisation for Maximum ROI

At the recent Optimise and Thrive breakfasts in Melbourne and Sydney, guest speaker Jeff Clark, Managing Director of Engage Digital, discussed how effective email can be as a retail marketing channel – if you apply the appropriate strategy. Jeff shares his essential insights into how to maximise your email marketing ROI.

Social Shopping

With 96% of Gen Y now subscribed to at least one online social networking site, it is clear that social media is becoming a powerful tool for online retailers. But this trend is growing in a new direction. The powerful youth demographic are driving a new trend towards “social shopping”. With recent changes to the way […]

Multichannel Mythbusting – Part 1

If you’re reading this, chances are, you’re already a believer when it comes to multichannel retail (exciting times aren’t they?). If, like me, you also spend a lot of time talking to executives who may not quite share that excitement or passion and you’re trying to figure out why and what to do about it, my upcoming series of articles is for you.

Planning your Fulfilment and Supply Chain Process

Order fulfilment and logistics may garner less attention than glamorous big brothers marketing and site design when it comes to eCommerce setup, but they are, nonetheless, integral to any retail business. Industry experts know that a one-size-fits-all approach does not work when it comes to logistics and supply chain management. There are solutions for all […]

Top 5 Social Media Brands Every Retailer Should Know

The proliferation of social media tools, huge developments in mobile internet technology and the prevalence of smartphones mean consumers are spending more time online than ever before. The internet plays a vital role in aiding individuals to relate to people and brands whose opinions and interests are closely aligned with their own. With new social […]

Top Tips For Website Optimisation To Drive Conversion

No matter how effective your search, email, or social media strategies may be, if your site is not optimised to drive conversion, your marketing dollars are being wasted. To compound matters, almost all retailers are also throwing dollars at developing iPhone apps and other expensive projects that deliver very little by way of ROI, when […]