All Multichannel

The battle between content-led vs. offer-led in email marketing

Content-Led Vs Offer-Led Email Marketing

Traditional understanding of email marketing has a strong emphasis on offer-focused emails as they’re perceived to be the most effective in ensuring a successful sale. In fact, recent stats showed more than half of consumers choose to join mailing lists in order to receive promotional sales or discounts.

commission factory partners with awin

Commission Factory Partners With Awin

Established Asia Pacific affiliate network Commission Factory has announced that they have signed a global strategic partnership with innovative European affiliate network Awin.

top multichannel retailers in Australia 2017

Australia’s Top Multichannel Retailers in 2017

It’s important to note that with the impetus of an established bricks and mortar store, a significant amount of its resources into its digital arm has undoubtedly helped these retailers gain its top title into our Top 100 retailer list. 

Toys R Us Gets Serious About E-Commerce

Toys R Us Gets Serious About E-Commerce

While Toys R Us has been busy manning its store, the truth is it’s admittedly fallen behind on its e-commerce operations compared with its retail peers. But, the company says it’s now making up for it.

macy's Q3 2017 sales falling close 100 stores amazon

The Mighty Macy’s is Falling

Macy’s recent Q3 2017 sales figures were less than desirable. Retail experts warn that retailers who aren’t doing enough to grow their businesses as competition from online heats up, namely Amazon, will lose out.

Coach Inc Snaps Up Kate Spade

Coach Inc Snaps Up Kate Spade

Luxury accessories and lifestyle brand, Coach, has announced it has signed a definitive agreement to acquire Kate Spade in a total transaction value worth US $2.4 billion.

j.crew cuts 250 jobs growth strategy

J.Crew Cuts 250 Jobs for Growth Strategy

US based fashion retailer J.Crew have announced it will cut 250 jobs, along with several other strategic moves in response to changing consumer behaviour, including demand for greater speed to market and personalised shopping experiences.