All Multichannel

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What Are Our Online Retailers Reading?

With the Easter break around the corner, many of you may be lucky enough to take time out to relax, weather it be with family or friends, doing your favourite activities or vegging out poolside with a good book. I know I will be (doing all of the above)!  Here’s some inspiration for your next read.

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11 Best Examples of B2C Marketing Automation

Today’s retail marketing teams are tasked with constantly increasing leads, conversions, and, subsequently, revenue. By utilising the right marketing automation technology, brands can boost sales productivity by as much as 14.5% and reduce marketing overheads by at least 12.2%.

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Rodd & Gunn Branching Out in the US

New Zealand based menswear multichannel retailer Rodd & Gunn has launched its second US store, following the success of its flagship store in Newport, California that opened in October last year.

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Want to Boost Your Email Open Rate?

It’s no secret: any type of email marketing strategy, even those that include beautiful looking templates filled with engaging content, can only be effective if they’re opened in the first place.

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Adam Schwab on Providing Exceptional Customer Service

Adam Schwab is the co-founder and CEO of Lux Group and the owner of online travel business Luxury Escapes. The company has seen sizeable growth in the travel retail sector over the past three years, which Schwab attributes to its outstanding customer service. Watch VIDEO.

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How Adidas Plans to Quadruple its Online Sales

Adidas is planning to quadruple its online sales to $5.6 billion by 2020. The athleticwear company says it will move its focus to fast fashion as the lifestyle category outperforms traditional sportswear, and boost its social efforts as well.

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Myer Most at Risk if Amazon Enters Australia

Myer, JB Hi-Fi, Harvey Norman and Big W were amongst those identified more at risk if Amazon should enter Australia this year, according to a study from Credit Suisse. The Good Guys however, were shown to have “below average risk.”