Group-buying giant Groupon launches Australian operation Stardeals to accusations of ‘bait and switch’ advertising by Cudo.
Security and data protection are brought to the forefront, as Lush announces its Australian and New Zealand websites have been targeted by hackers, putting online customers at risk.
IAB Australia Online Advertising Expenditure Report reveals the online advertising industry is on a clear trajectory to surpass $3 billion in 2012, with an ever increasing contribution from the retail industry.
In a sub-plot to the ongoing saga over the GST-free threshold for overseas import, the government has declared it will crack down on shoppers who attempt to subvert the system by importing goods over $1000 but not declaring to avoid paying GST.
The online retail industry turned out in force last night (with notebooks in hand) to join us at our first Plugged IN networking event for 2011! Melbourne only 5 days to go – don’t miss out!
Groupon saves itself from a PR disaster with its TV advertising fail – managing to leverage the opportunity to further raise its profile and reach!
A report by comScore, reveals that teens in the US are increasingly turning away from web-based email and engaging in emerging online channels of communications, such as social media and mobile.
Telstra jumps onto the group buying bandwagon, with the (quiet) launch of Yellow Pages Offers. Meanwhile Groupon manages to offend with its first-ever above the line advertising campaign for Superbowl.
Concerns over Amazon’s treatment of third party sellers has major retailers pulling products from the virtual shelves of this giant marketplace.
An eMarketer study suggests that retailers need to seriously consider their mobile presence as their customers’ first stop in researching products.