Videos provide easy access to time poor consumers. Add these into emails, which provide an element of personalised convenience – you have a match made in online heaven? So why aren’t more marketers taking this next step?
Ralph Lauren brings interactive e-commerce to digital publishing, via the launch of a shoppable story book.
Online is in high fashion, with designers and high street brands taking their collections directly to consumers.
Changes to ‘Checkout by Amazon’ allow retailers the opportunity to provide a fast, frictionless purchase experience, encouraging conversion.
With the impending rollout of the National Broadband Network and trends indicating consumers are moving towards online video viewing – do marketers need to reallocate advertising spend?
Social networks provide endless opportunities for retailers to target consumers in numerous ways – research indicates that advertising through this channel is set to grow to US$4.2 billion globally by 2011.
How fast can you search? Now that really depends on how fast you can type, thanks to the unveiling of Google‘s speedier path to web search results – Google Instant. As users type in a search query, the Google search box lists suggested terms and displays the actual results for the top suggestion, with Google […]
Find out more about the Power Retail Plugged In Network, created to help online retailers engage peer-to-peer and leverage the collective knowledge of the community online and offline.
UK retailers lose £2.7 billion in revenue, from customers abandoning shopping carts because of unhappiness with delivery charges.
Virtual reality worlds are an untapped resource for retailers wanting to increase brand presence and cut through in a world full of advertising.