ComTel Corporation Limited has announced it has agreed to acquire Deal Group Media Pty Ltd (dgm), a prominent performance-based digital business in Australia.
Lufthansa innovates leveraging the global popularity of Oktoberfest and social networking platform, Facebook, to drive traffic to its Foursquare mobile application campaign and increase brand reach.
The latest luxury designer to take fashion online is Marc Jacobs, with a delightful and colourfully populated interactive site.
In the world of multichannel retailing, social media is the current ‘it-girl’ in the marketing mix. However with limited resources and budgetary constraints, how do retailers know which of the social media platforms to leverage in order to achieve the best results?
Gain insights around industry and emerging trends with the online multichannel environment, at the ChannelAdvisor Insite E-Commerce Conference.
The Australian Bureau of Statistics updates its Internet Activity Survey, giving further insight into how Australians are engaging with the online world.
As traditional methods of marketing are changing as more and more consumers shop online, so too are the ways in which market research is being conducted.
Moving outside its retail square, Walmart utilises FedEx’s numerous locations in order to reach new consumers and grow its national brand presence within the US.
Carla Ferraro from the Australian Centre for Retail Studies, shares why it is important for retailers to adapt the traditionally offline practice of atmospherics to the online realm, particularly taking into account social media.
Prior to the Retail 2010 Conference, Kevin Moore, Chief Executive Officer for Crossmark Asia Pacific, exclusively shares his insights around the trends that are shaping the retail industry.