Not every online retail business can afford to invest large amounts into SEO. Instead, ensure staff understand the basics and how their roles contribute.
All Power Up
When Sharmeen Arain and her new husband Rax Huq left for a six month-long honeymoon, they somehow ended up creating a business concept. What they came up with is Aleeyas, a women’s fashion-forward sandal – with a twist.
The Rocket Internet-backed furniture and homewares pureplay, Zanui, was created to change the way Australians shop for these items, explains Co-Founder Dean Kelly.
Only in her mid-twenties, Kath Purkis has just launched her second fashion website. Her Fashion Box brings women regular accessories for a flat monthly fee.
Fashion and apparel pureplay, The Mens Shop, has been operating for less than a year, but it’s already leaving a mark on the way Australian men shop online.
Nick Molnar decided to start selling jewellery via an eBay seller account at the age of 17. Now he’s Managing Director of America’s latest incursion into the Australian retail landscape: Iceonline.
As this new stationery retailer proves, even small start-ups can benefit from creating tailored selections of special products for their target customers.
Jamie Sargeson’s story proves that there are almost no limitations to starting a viable online retail business – provided you develop a great concept.
David Trounce began ‘Games from Everywhere’ as a way to sell old-world treasures to a new audience. What he didn’t expect was the positive influence of modern video games.
Madeline Veenstra’s first venture into the world of fashion was via her online knowledge-base, Wikifashion. Now she’s moving into retail with Popbasic.